Three-beam lights will be bright and clean Gucci flagship store in Florence, the floor, where the layout of all put on white, like a symbol of a regime change. Tom Ford left the fashion world almost all the doubts, all on top of local enthusiasm, is undergoing unprecedented change and pain. However, the applause finally rang again, the new rulers of this kingdom was Frida Giannini, now 33-year-old Italian girl looks like a coming out from the 60’s bohemian model: The middle straight black hair, hanging in two shoulders; slender legs tightly wrapped in a very skinny gucci bags jeans, thin, gold high heels kicking in the foot; silk tops quivering – that is her Gucci by an antique scarves inspired design work.
As the latest women’s clothing and all the accessories design director, Giannini manages more than 40 outstanding designers, the brand is responsible for about 90% of income – if this is already a heavy burden, not to mention her on just end of the summer wedding. “These are heavy pressure on him,” she admitted: “But I’m not apt to worry people: ‘My God! God! I make mistakes it? How to do this? They let me bust you ? ‘I do not consider those. These are the games that must be faced. ”
10 years, in addition to people living in the Arctic Circle where we all know fashion circles, the king is worthy of Tom Ford. In his early 90s to save the dying of Gucci, while allowing itself to become an international star. He left behind a heavy crown that only in time for the clothing designer Alessandra Facchinetti’s wearing two seasons, the succession are in a hurry to leave the term. His influence is too great, people are still affected successor view? With the Giannini took office, take up the clothing, advertising and image design, and the 100 million bags of production, problems arose: She really can control the first luxury goods behemoth, towards a new (and more favorable can map the) time?
Florence, the birthplace of the brand in 1921, is here, Guccio Gucci first opened the shop and start selling suitcases to the stylish, love the luxurious life of the Italian guests. Almost all of the Gucci products are still produced here today, this is a beautiful place to live and work Giannini. The hottest Tom Ford who had apparently never been in this quiet settled over the city. He spend most of the time were busy in the fashionable London, and successfully established their own kingdom: a satellite-like avant-garde, flawless office. There, a variety of design, materials and planning miraculously brilliant achievements of his sexy style. Giannini has found paradise in Florence, where she found a new sense of Gucci woman.
Giannini sat in his large but idle in the office spoke slowly: “Tom10 years ago created a myth of invincibility, but his personal style more and more difficult to combine with Gucci, and vice versa. My present purpose One is to get closer to the Gucci brand itself. “So what are the Gucci itself? I remember Tom Ford once likened his hands of the two brands: “Gucci is a sexy man Xuemaibizhang the glamorous creature that, while the YSL is the glamorous and candles will be on the oil drop in the male chest sexy gucci bags lady . “spotlight once again to shine on Gucci products and traditional up, not just advertising and vivid picture of fashionable urban women, as clothing styles, according to Giannini’s words, would have changed:” I think To maintain the ’sexy’ features, but will not be so exaggerated way. I will ‘exaggerated’ word from the glossary on Gucci wiped out! “all of this, I believe that just because she – as women.
In October, her debut release, from idea to create clothing, just spent 10 weeks in spring time. This series includes hard-silk trousers, zebra-patterned jacket and short shorts, as well as antique print of wound dress. Dissidents worry that the design would not be “safe too far” from the command of Gucci fashions of sexy design. But this is the key to. On Tom Ford 11 years to do the hands of Giannini, the kind in decades has left a deep impression on what has withered with the times. She certainly would not say it is outdated, or the word with Gucci’s past links with the years, but the swagger in the era of the wild Tom sexy, is she turned away. “From luxury cars in the cross-out woman, party queen, these imaginary female characters are not present in my opinion really want to buy the Gucci woman’s image,” she stressed: “I will be more confident that, Woman impressed fun curiosity. “This is a true and lively woman, rather than from the tanning cabin out of a sexy skin tight black cube.
Although he was not a glamorous woman, Giannini’s talent in the spotlight but with extraordinary shining. In 1997, after graduating from the College of Design in Rome, she entered the fashion house Fendi. Started her clothing design work done, and then to the substantial income accessories department, where she became the most attractive of Fendi bags behind the head. Quarter to quarter, she put the French bread stick-like handbag guise recommend to people’s eyes, in the fierce competition, that include designers, including Tom Ford was envious.
Then, in 2002, Tom Ford’s office in London met with Giannini. That day, her usual wear their own “uniform”: jeans, white shirt, a pair of golden slippers stylish. Her hair was dyed a golden star like Annie Lennox, up only 1 inch long. Dialogue is brief: “He just told me that all his girlfriends are leaving for the United States a Fendi bag – that could be bad,” she recalls: “He said to want me to Gucci, which is dialogue throughout the meeting. ”
Giannini Gucci packing packed to report on the (also take away the stick of French bread bags to their own mother – she came with a whole room collection daughter design). Of course, Ford’s expected, as usual, has come true again. Motion contradicts she came to Gucci, Giannini set off for the brand handbags tide waves.
“Frida Gucci’s accessories that were new,” Mark Lee, the current Gucci’s CEO. The boss pleased to find that after her arrival in the quarter, sales of leather goods to surge by 31.6%, footwear sales increased 26.5%. Lee will be Giannini’s rapid rise due to her “focused and confident on the Gucci approach,” and “those old she adds the elements of classic modern and fresh feeling.”
In fact, Giannini’s talent is one of the classic Gucci logo and the shape of the reconstruction, especially U-shaped symbol, she not only make it into a color variant of serpentine form of writing, and it printed so big , people do not pay attention will not work. Gucci profound traditional source of her inspiration: “Our tradition is that you can see the most beautiful thing,” she said excitedly: “It’s like our flea markets private – hundreds of thousands of design ideas presented in before you, infinite creativity. ”
Gucci new queen:
In 1972, Frida Giannini was born in Rome, and here the young years spent leisurely. After graduating from the Roman fashion, her first in a small fashion house to do design work. In 1997, Fendi opened the door to her, thus starting his career in brand design fashion house.
In 2002, when he was design director with the Tom Ford after a brief conversation, she was poached Gucci play a handbag design director. Two years later, an unprecedented but not non-repeatable, she was appointed as the Gucci brand shoes, bags, luggage, small leather goods, silk, fine jewelry, gifts, watches and glasses Design Explorer. Her “Frida”-style self-confidence and determination towards a breakthrough in the design and management, also paid great attention to the traditional use of Gucci inspired, such as “Flora” pattern printed scarves and rider image, adding to the contemporary design come. Add to the ancient tradition of sexy, fresh and dynamic, which is the design of today’s many new pampered at home because, Giannini is no exception to by the parties of all ages.
March 2005, Gucci announced the company as its women’s clothing Giannini design director, as well as oversee all wear jewelry line. In June, she was in New York released their debut, received a lot of applause, regardless of the media, or retailers, are very bullish on the Italian beauty.
She is a female knight with a 7000 soundtrack album rubber, love of travel, gucci bags from London, Paris to Tokyo, New York, Los Angeles, to find inspiration everywhere. Where brands like her, she also chose Florence as his base. Whether for work or private life, all around the city. Morning, she went to Gucci’s office to work in the evening, back to the city of Florence and her husband shared a 15th century villa, just like you and I live in the same calm.